CUSTOMISED COMMUNICATION WORKSHOPS FOR BUSY BUSINESS OWNERS
What does a good brand look like?
A person. A good brand should look as nuanced, interesting, intelligent and well rounded as a person. Your brand is not a set of colours and fonts or a list of keywords and guidelines. Your brand is (or should be) a living breathing organism, and this is its birthplace.
Right here in this workshop, we are going to get to know the personality of your brand. Think of it like meeting a new friend, rather than just a bunch of questions. Together we are going to get curious, ask questions and build a better picture in your head of what it looks like to communicate your business brand.
And when it is all done, I’m going to send you out into the world with your shiny new wonderful ‘brand person’, ready to take on any communication challenge.
What Are The 3C’s?
CLARITY
Know what you need to say
Understanding what lies at the core of your business messaging is the first step to communicating anything. So we will get very clear about what your important words and messages are, first of all.
COMMUNICATION
Know who you are talking to
Understanding how to communicate the same core message to different groups of people is essential. We will look at your different audience groups and identify how best to communicate with each of them specifically.
CONTENT
Know how to communicate
Understanding how to consistently reinforce your brand messages across all different platforms is essential for creating a brand that strengthens and grows successfully!
Abby Dutton
Founder/Owner/Director of Studio Glow
“Courtney’s 3C workshops were of immense value in the way they led me to produce fresh and organic content that in the busy-ness of day to day work, I had never made head space to establish.
The explorative nature of the sessions using valid questioning to search for answers enabled me to position myself in a place I had never sat with regards to my business. Then, from a range of different angles, we were able to establish together the real qualities and traits that need to be exposed and the story we want to tell. The content has not only been great to cement Studio Glow’s identity for myself but also to give my team and clientele a better sense of the community they belong to and its values and offering to them.
Courtney’s caring and personal approach makes you feel like she is with you every step of the clever processes she takes you through. I very much appreciated the way that she cleverly stepped into my business with an effort to find a real understanding of my industry - what my people experience and they way my systems and services run.
I highly recommend any business owner, new or experienced to carry out this workshop to strengthen your business and discover the hidden gems that need to be exposed!”
Aaron Maisy BMA, AFA
Financial Advisor
“Starting in a new field is always daunting. Especially in regards to how to define myself next to my peers.
Courtney Haines really helped me to clarify my professional identity which in turn has helped me structure a great marketing plan but more importantly it has helped me stand out from my peers in the field of Financial Advice. I know I will continue to refer back to the collateral we build up over our 6 sessions long into the future.”
REGIONAL BUSINESS PARTNER NETWORK
We are proud to be partnered with the Waikato Regional Business Partner Network.
You can find out more information about the assistance that this organisation provides here
Let's Talk!
Are you curious about connecting & communicating with your customers clearly with 3C Workshops? Let's talk more...